PLANNING – The nuts and bolts of developing a campaign—budgeting, developing a campaign timeline, reward levels that don’t break the bank, and more.
VIDEO – One of the most important assets to a winning campaign! What elements make a compelling pitch video?
MESSAGING – How will you tell your story in a concise but compelling way? Does your written copy resonate with your ideal backer?
PR & MARKETING – All the elements that can contribute to a winning campaign— leveraging volunteers, local marketing, event planning, press & blogs, social media, email outreach, and strategic partnerships.
Crowdfunders often face failure because they possess insufficient knowledge about the proper steps and tasks necessary to create the best environment for success. To set yourself up for success, crowdfunders need to posses a solid plan and campaign preparation. Not only do crowdfunders need to understand the marketing and business end of crowdfunding, but they need to communicate with their constituents and build a community before their crowdfunding efforts even start.
As such, we recommend to clients contact us by filling out this intake survey between 6-8 weeks before they intend to launch a fundraising campaign. This provides ample time put together the content for the campaign, develop and execute our marketing strategy, and begin building a community of supporters before the campaign launches.