logo
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus, ut hendrerit mi pulvinar vel. Fusce id nibh

Mobile Marketing

Pay Per Click (PPC) Management

Conversion Rate Optimization

Email Marketing

Online Presence Analysis

Fell Free To contact Us
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean feugiat dictum lacus

1-677-124-44227

[email protected] business.com

184 Main Collins Street West Victoria 8007

Top
 

Case Studies

Your Achievement is Our Achievement -- The value of our consulting services is defined by the outcomes achieved, and we are proud to have played a key role contributing to our clients’ success.
Our customized and down to earth consulting approaches focus on one thing and one thing only – making your project the most successful it can be. We work closely with our clients’ teams to define campaign outcomes, challenge the status quo, and explore creative yet feasible solutions. Integrity and mutual trust are the building blocks of our relationship with our clients.

Cinefex

Project: Cinefex Classic Collection for iPad

Client: New Scribbler Press

GV Role: Campaign Manager

Campaign Date: 7/19/13 – 8/16/13

Length: 27 days

Background:

New Scribbler Press is an independent company offering a platform for print publishers to sell interactive publications. New Scribbler teamed up with Cinefex Magazine to license and archive over thirty years worth of the most rare and costly issues of Cinefex Magazine issues, to develop a reading, browsing, and searching environment on iPad.

Prior to contacting Goal Vaulting, New Scribbler’s small team of three people worked on this project for two years without compensation. They were seeking funds to pay the Cinefex licensing fees allowing them to create this archive, as well as to pay for the direct costs it would take to bring these archives into a new format.

Obstacles & Solutions:

A client’s existing social media presence and network play a very large role in determining the success of a campaign. Although our client, New Scribbler Press, had a very successful business for many years, they had a quite limited public following and did not posses the numbers they would need to raise their goal of over $200K. They did have the advantage that the company that they were licensing the content for, Cinefex Magazine, in of itself possessed a large and almost cult-like following. Unfortunately, the management at Cinefex agreed to license the content in name only, and preferred to stay out of the day-to-day fundraising logistics and details, and did not have the resources to tap into their network for internal or external promotion.

 

As such, GV needed to leverage New Scribbler’s current social networks, and help find strategic allies/collaborators in which to cross promote. We reached out to create partnerships with celebrities within the movie community and secured a partnership with Alec Gillis of Amalgamated Dynamics Studios and Adam Savage of Mythbusters. This enabled us to not only create better tier reward offerings, but these partnerships also resulted in expanding our social network reach.

 

Another potential obstacle that we had for this campaign was that the full collection was being offered at the $315 level, so there was the likelihood that many Cinefex and practical effect fans would not be able to afford the full collection. To address this, we offered both 2 early backer incentives at discounted price, in addition to creating special curated collections ranging from $20-100 which focused on movie directors or specific subject matter that we thought would be appealing to that community.

 

The early backer discounted tiers had the added benefit of creating a initial campaign boost of people rushing to snatch up the special deals. Not only did this result in the project to be funded by 29% in the first three days of the campaign, but the boost of activity resulted in being featured on Kickstarter’s project during the early days of the campaign. Thus, directing even more traffic to the campaign page and capturing more backers (as revealed in the data analytics for the campaign).

 

Additionally, by creating special curated collections at key donation levels, this enabled us to acquire backers in a wider range of giving levels. For the giving tiers from $1-100, we captured 48% of our backers (878 backers) for funds totalling $32,790.

 

Goal Vaulting provided a wide variety of design and planning assets to the client.

 

  • Creating a marketing timeline
  • Drafted the video storyboard
  • Crafted the written pitch & tier rewards
  • Wrote the press release
  • Created correspondence templates for the client
  • Managed & created all graphics for campaign page
  • Directed video shoot for campaign video pitch

 

Funding Goal: $217,500

Funding Reached: $297,107

Percentage of Goal Reached: 137%

Average Pledge Per Backer: $164

Summary:

Our client approached us seeking guidance on how to raise money for what would be at the time, the most ambitious funding goal for a publishing project on Kickstarter. Armed with a solid plan and extensive campaign preparation, Goal Vaulting managed the communication, marketing, and business end of the campaign.
Despite obstacles like the client’s limited reach of influence, Goal Vaulting enabled the client to leverage their existing social network, find strategic allies to boost their signal, and take the proper steps necessary to create the best environment for success. As such, Goal Vaulting helped the client launch past their funding goal and exceed it by over $80,000.

MissionFloatBookmark

Project: Mission Float

Client: Mission Yoga

GV Role: Campaign Manager

Campaign Dates: 5/23/15 – 7/7/15

Length: 46 days

 

Background:

The owners of Mission Yoga, a Bikram yoga studio located in San Francisco’s Mission District since 2001, approached Goal Vaulting to raise funds to add a flotation center to their business model.

 

Over the course of operating the studio, the owners created a vibrant and active community. Not only did they develop a well-established clientele, but they also cultivated passionate volunteers and staff invested in the mission of Mission Yoga.

 

Already owning one floatation tank, Mission Yoga’s plan was to secure a second tank, and install the two tanks in their existing yoga business, building out the space with plumbing and electrical in a few months without interruption to their regular class schedule.

Obstacles & Solutions:

Although Mission Yoga had an active community, our challenge was to garner interested in a new offering in their already abundant services.

 

First we sent out a survey to the top influencers of Mission Yoga’s network to gauge their interest in this new service, as well as determine what would incentivize them to back this project. The results from this survey enabled us to tailor our message to address issues that were important to them.

 

Additionally, Mission Yoga possessed a wide range of potential clientele/backers, as such Goal Vaulting worked with the client to categorize the community via interests. Our goal was to target these individual markets and draft tailored marking material for each segment of the community. As a result, Mission Float expanded their reach to a broad range of people possessing varying reasons for seeking water therapy.

 

Goal Vaulting provided a wide variety of design and planning assets to the client.

 

  • Creating a PR marketing calendar
  • Drafted the video storyboard
  • Crafted the written pitch & tier rewards
  • Created correspondence templates for the client
  • Managed & created all graphics for campaign page
  • Assisted with directing the video shoot for campaign video pitch
  • Assisted with set-up and coordination of their launch event
  • Engaged and networked with event attendees as well as current and potential clients

 

Funding Goal: $20,000

Funding Reached: $26,929

Percentage of Goal Reached: 135%

Average Pledge Per Backer: $202

 

Summary:

By working with Goal Vaulting, Mission Yoga successfully tapped into their active community to determine that the new offering of a floatation center was a desired and welcome addition to their existing business model. At the end of the successful campaign, we switched the client’s account to Kickstarter’s On Demand platform, so that as Mission Float continued with their buildout and promotion of the floatation center, potential clients could continue to invest in these new services.

 

In addition to the backers that supported this project through promotion within Mission Yoga’s existing network, Goal Vaulting also single-handedly brought in 31% of the total funds raised through our own individual efforts and networking.

SecureDropBookmark

Project: From DeadDrop to SecureDrop

Client: Lisa Rein

GV Role: Campaign Manager

Campaign Date: 11/10/2015 – 12/8/2015

Length: 28 days

 

Background:

Lisa Rein, freelance journalist, the co-founder of Creative Commons, and the founder of Aaron Swartz Day and International Hackathon, contacted Goal Vaulting in mid October of 2015 because she hoped to cover production expenses for her upcoming documentary.
The film, “From DeadDrop to SecureDrop,” was to explain the need for something like SecureDrop, an anonymous whistleblower uploading system that connects direct to news organizations. Through the film’s simplified format, the intent of the film is both to educate and to inspire potential whistleblowers to take action the next time they encounter corruption.

Obstacles & Solutions:

Ideally, I recommend to clients that they contact me between 4-8 weeks before they intend to launch a fundraising campaign. This provides ample time put together the content for the campaign, develop and execute our marketing strategy, and generate other campaign logistics. However in this particular case, the client initially contacted us with only a little more than 2 weeks lead time before we would launch her fundraising campaign.

 

Goal Vaulting needed to weigh the marketing opportunities that Rein’s upcoming Aaron Swartz Day and International Hackathon event slated for November 7-8th, 2015 would award us, versus delaying the campaign launch in order to adequately develop and strengthen her network. We came to the conclusion that an abbreviated lead time to the campaign launch would be the most beneficial in this scenario.

Goal Vaulting provided a wide variety of design and planning assets to the client.

 

  • Creating a marketing timeline
  • Drafted the video storyboard
  • Crafted the written pitch & tier rewards
  • Created a tier reward calculator to ensure client remains within budget
  • Wrote the press release
  • Created correspondence templates for the client
  • Managed & created all graphics for campaign page
  • Directed video shoot for campaign video pitch

 

Funding Goal: $20,000

Funding Reached: $24,002

Percentage of Goal Reached: 120%

Average Pledge Per Backer: $162