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Conversion Rate Optimization

Email Marketing

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1-677-124-44227

[email protected] business.com

184 Main Collins Street West Victoria 8007

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Crowdfunding Resources & Tools

Crowdfunding is about Community

Amanda Palmers TED Talk – The Art of Asking – Crowdfunding isn’t just about “getting the money”, but rather is about the relationship you build with a community. A very interesting and inspirational TED Talk from musician Amanda Palmer.

 

General Online Guides & Resources

The Crowdfunding BibleA free downloadable handbook on how to launch, market and successfully operate a high-tech fundraising campaign.

Kickstarter’s Creator’s Handbook – Running campaign on Kickstarter? Read this first.

Indiegogo’s Field Guide — Running campaign on Indiegogo? Read this first.

Indiegogo Insights– Indiegogo’s blog posts on campaign strategy and successful techniques..

Kickstarter Blog – Kickstarter’s blog posts on strategy and successful techniques.

 

Researching Campaign Statistics

Kicktraq – Researching how similar campaigns succeeded or failed should be part of your homework when planning a crowdfunding campaign. This is a really nifty browser plugin that you can download, allowing you to see a variety of data on every Kickstarter campaign, including projected goals and more.

 

Budgeting & Taxes

Kickstarter Budget Tool – One of the top mistakes of planning a crowdfunding campaign is not factoring in the extra costs. This tool will help you help you better budget out the costs for your rewards.

Kickstarter and Taxes – Kickstarter’s official guide for your accountant

Canadian crowdfunding and taxes – An article by Ryan Fetterly, an equity crowdfunding consultant

Non-profits and IndiegogoTax info and best practices for non-profits running a campaign on Indiegogo

 

Building a Movement

Best Time to Tweet by Kevan Lee – A very comprehensive blog post on Twitter statistics.

Hacking Kickstarter – How to Raise $100,000 in 10 Days – This is a pretty in-depth step-by-step breakdown  of what one company did to build a following resulting in a successful campaign. Includes email templates and examples of how to research media sources.

Mailchimp – Nothing has a higher rate of conversion to backing your project than direct email. Mailchimp is an awesome service that allows you to simultaneously email up to 3,000 for free. (Some other services will try to charge you $40-$50 per month, even if you don’t have many people!) Plus their prices are quite reasonable if you do have over 3K people on your email list.

Here is a Press Release that we created for some clients of ours. I hope you find it helpful in demonstrating what a good press release and press packet should contain.

 

Creating Your Video & Royalty-free Content

Making a product? Here are some brief notes of a few videos for Kickstarter campaigns that we thought were particularly successful.

Creative Commons Music Communities – A nice list of an assortment of creative commons music communities.

Incompetech A royalty-free music library

iStock – millions of royalty-free images, illustrations, videos, and music clips that won’t break your bank.

OpenClipart – Open clipart is a collection of clip art in SVG format (which can be viewed at any size in many image applications and browsers). Unless stated otherwise, all of the images are Creative Commons Zero licensed.

Flickr – You can find great photos to use in your project for free. All you have to do is search for specific keywords, click on the “advanced search” link (to the right of the SEARCH button) and check all three of the checkboxes in the “Creative Commons” section at the bottom of the page. Now you have a bunch of photos you can use in your project for free. Just make sure you credit the original author! (We recommend in the credits at the end).

VLC – VLC is a free and open source cross-platform multimedia player and framework that captures, plays, and converts video into just about any file format.  When combined with a Powerpoint or LibreOffice Impress presentation, it’s quite useful for recording a video of your screen.

 

Professionals that we’ve worked with:

 

ShootsCutsFlicks logo

Shoots Cuts Flicks — “Kickass video production on a cheap-ass budget.”

http://www.shootscutsflicks.com

 

DigitalAccomplice logo

Digital Accomplice — San Francisco video production company offering a full suite of services from program concept and strategy to video and interactive content production.

http://digitalaccomplice.com/

 

MadnomadFilms

Madnomad Films — Award-winning San Francisco Video Production Company. Corporate Films, Commercials, Documentary-style promotional videos, Timelapse, Interviews.

http://madnomadfilms.com/

 

shalaco logo

Shalaco Photography — A commercial photographer working with big brands, budding start-ups, small businesses and individual clients.

http://shalaco.com/